Nick and I are going to make some short videos, starting tomorrow. Norman Thomas High School. Where four of our five bigger boys went. A small place, 2257 students. Half of New York City school kids drop out of school. Half of those who stay end up failing. Education?-- it's just as much warehousing.

Maybe you're a mom? Or a dad? Or you plan on being one. Maybe you're raising children, or mentoring. You know how precious kids are. You want the best for them. To be safe. To succeed.

You want your children to have the best education they can. Because the biggest separator between poverty and breaking free is earning a college degree.

We're going to post this high school video as soon as we can. It can be good. With parents, guardians, mentors who never let go.

Then public housing.

Then night court, the tombs, how black and brown boys too often begin the process towards prison.

Then drug dealing, just to look one hard end of inner city life. Earning a living if you have no other particular skills. And there are many mouths to feed and not much money.

Ben & Jerry's. I love Ben & Jerry's. I grew up in Vermont, where Ben & Jerry's started. They're so liberal, so goodhearted. You don't have too many brown and black skinned kids walking into the Ben & Jerry's down here near us in New York City.

Any mom and dad would love their kids to be able to afford an ice cream on hot city days. But luxury ice cream is mostly too expensive for a kid from the projects.

How would you feel if your child never went inside, because they couldn't much afford that ice cream cone you see those well dressed kids eating? I don't know, I'm just wondering. Because it can be different. Every kid can be there. Every kid should love Ben & Jerry's. I do.

That's what my book is about.